Get ready for the third edition of ASVOFF

Finally, what I was announcing here a week ago has gone official! In a press conference held as part of Cluj Fashion Week, Diane Pernet revealed she and Tavi team up with Talenthouse to provide opportunity to fashion filmmakers. The news is currently being promoted to motivate as many aspiring fashion filmmakers to enter: they could have their short film screened at the official ‘A Shaded View on Fashion Film 2010’ (ASVOFF) in Paris. In order to do that, participants have to submit their work until July 19, 2010.

Here are some more details: the fashion film (or short) must be created around the theme of fashion, style or beauty. The entries will be judged by Diane Pernet herself and special judge fashion blogger Tavi Gevinson. This is what Tavi herself has to say on the collaboration: “I think that I’ll be looking for what I look for in a collection – coherent, cohesive, a strong message, powerful conceptually as well as visually. I like stories, but it doesn’t matter if there is one or not as long as there is some kind of statement.
Roman Scharf, CEO of Talenthouse said, “This collaboration is the epitome of what Talenthouse is all about. Talenthouse’s aim it to be able to give all artists a chance to be seen on the worlds stage.

There you have it! If you are an emerging filmmaker, don't hesitate to submit your work! I had the pleasure of attending the ASOVFF 02 screening last week and I was in complete awe! I am sure the next edition will be even more extraordinary. Here is the latest ASVOFF trailer; the screening comes to in Milan, May 25 - 30, in collaboration with Vogue Italia:

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