The Design Issue

Hello everyone! If you were awaiting a regular fashion related post, consider this to be a delicious bonus. As I suppose you already know, I am studying architecture for four years now. What both fashion and architecture have in common is design. Do I even have to mention how mesmerizing I find to be typography, fine albums and magazines?



all photos: brucemaudesign.com

From time to time I like to see how the worlds of architecture and fashion collide and complete each other. Here I wrote about shopping and the famous Rem Koolhaas. Yes, he seems to be quite a big treat, and makes some regular rounds around this site. One of his most famous books, even more than "Guide to shopping..." is the book "S, M, L, XL". So imagine my thrill when I discovered the man in charge with the design of it and many other projects. The man is Bruce Mau and he is rubbing shoulders with the likes of Frank Gehry and other huge names like MTV or Coca Cola. Impressive to say the least.

Which brings us to what I want to share with you today: some excerpts from Bruce Mau's Incomplete Manifesto for Growth. This is my top 10:

1. Allow events to change you.
You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

4. Love your experiments (as you would an ugly child).
Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

9. Begin anywhere.
John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

12. Keep moving.
The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.

14. Don’t be cool.
Cool is conservative fear dressed in black. Free yourself from limits of this sort.

19. Work the metaphor.
Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.

24. Avoid software.
The problem with software is that everyone has it.

25. Don’t clean your desk.
You might find something in the morning that you can’t see tonight.

26. Don’t enter awards competitions.
Just don’t. It’s not good for you.

42. Remember.
Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That’s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.

Necessary Monday evening read? This, of course.

Sweet treats,
Daiane

2 comments:

  1. Love it. Interior design is a passion of mine, as is fashion. All of this is art, and inspiration for fashion (for myself) can come from interior design, and vice versa.Many don't see how a building or the decor of a bedroom could inspire an outfit, but how I see it - my style isn't limited, neither is fashion.
    Thanks for posting!

    Would love for you to visit me:
    pelodefabrica.blogspot.com

    ReplyDelete
  2. You're right, nothing is limited, limits can do no good to anyone or anything. Thank you too!

    ReplyDelete

Note: Only a member of this blog may post a comment.

Blog Widget by LinkWithin