Maintain the Momentum

I'm stoked by the new Line 13 FW 2009 by Maison Martin Margiela. And I'm not talking about a fashion collection for once. It's that time when your realize a designer takes his life-long concept to a related domain. This time the lifestyle sector is aimed: conceptualization, shapes, little to no color, it's the real deal MMM; what the house represents, as Margiela likes to address himself/his company to draw away attention from his persona.
Also, I am amazed how people can react to this. Sure, it's silly to assume everyone will agree with the concept standing behind the objects, as it is silly to care about all negative responses. While documenting a bit for this post, I found some comments to the news stating that some designer who attaches a feather to a pen might think he is addressing a need. Dear me, let's all just use the most plain and simplest ball-point pen, because, uh, it doesn't matter anyway how it looks as long as it completes the writing job. It's like throwing any clothes on yourself because as long as they cover you, it doesn't matter how they look. Right. Haha.













Personally, I love the white and simple Russian dolls the most. Such a clean expression, meant to fit into any space and enhance its aesthetic value. Because this is what simple things do, they add value where you had no idea it could be one.
Ok, now check out the descriptions:

"The cotton calendar: an embroidered cotton page calendar that becomes, once the year is over, a 12 piece napkin set;


The empty souvenir giant snowball: an oversized ‘souvenir’ snowball, only with sparkles or snow, leaving space to imagine and remember;

The feather pen: attached to a classic ballpoint pen, a delicate and immaculate feather gives a humoristic twist to the obsolete feather pens of the past;

The Russian dolls: the classic Matriochka dolls, entirely white and anonymous, imbricate into one another (handmade in Russia);

The bottle lamps: the ultimate recycling concept, using used bottles of wine and liquor, their labels faded in white and, completed by hand, adding the necessary classic elements to become a traditional lamp.

These objects will be available in the Maison Martin Margiela stores worldwide and a selection of fashion multi-brand stores in October 2009. The collection of the “white objects” is part of the global project of interior design and architecture that Maison Martin Margiela is developing for the near future." source for text&photos: Hypebeast


My compliments for taking interior AND architecture up as future projects. Can't wait to see more about where that will be going. Surely nowhere conventional.

Sweet treats,
Daiane

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