I was guessing someone would take care of putting up the sets and everything, of course, but I didn't know any name. Thanks to an interview on The Moment I finally got a name: Bureau de Beatk. The interview features Alexandre de Betak, fashion-show producer, who works for clients like: Christian Dior, Victoria’s Secret, Viktor & Rolf, Hussein Chalayan, Michael Kors, Rodarte. Oh, and since we come to talk about Rodarte, this is the article I wrote about what is going on backstage. Namely, for the Spring 2009 show:


II the interview Alexandre de Betak states that he importance of the set which must be done in such a way that it only emphasises the clothes. Still, an inadequate realised scenery would send the entire collection into outer space. And not in a good way.
Also, he mentiones that his job is to enhance the identity of a designer. He won't do something that was already requested and done for another designer though.
If you look up his name, you can found out he is named the Fellini of fashion. This comes as an appreciation to the shows he stages. Alexandre's thread on the fashion spot is also kind of short, but at least they had a photo there:

Alexandre de Betak has been in the industry for 15 years now, taking fashion addicts by a storm each time attending shows or seeing the decors. Spectacular as they look in photos, I bet they are more impressive in real life.
photo credit: The Moment and tfs
Sweet treats,
Daiane
the set is half the show, as important as the clothes in my opinion
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